Insights

Points of view on CS,
GTM, and AI in practice

Practical frameworks and hard-won perspective from 30 years inside B2B SaaS post-sale organizations.

Customer Success Strategy

The "I'm Your Advocate" Era Is Over

Advocacy is reactive by nature. The CSMs delivering real retention and expansion aren't advocates — they're strategic partners. Here's the difference, and why it matters now.

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New perspectives on AI and the future of CS

Topics in progress: product moats, Professional Services as a revenue engine, and more.

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